top of page


About Us

Our Founder is a 100% volunteer non-profit 501(c)(3) dog rescue foundation supported by a network of volunteer consulting professionals and dog lovers. We offer free operational and technology consulting services to local community animal shelters and rescue foundations to improve efficiency and solve business challenges.

Jonathan Seastrom is a Managing Director within KPMG’s Mergers and Acquisitions (M&A) Strategy group specializing in Technology. Jonathan brings 14 years of professional consulting experience working for Deloitte, EY, and KPMG. Jonathan graduated with a Bachelor of Business Administration from James Madison University and a Master of Science in Information Technology from the University of Virginia. 


Jonathan has been fortunate enough in his career to gain skills and experience that he believes can be applied to shelters and rescues for good. He has a few trusted dog-loving consulting friends that feel the same about giving back to the community and welfare of dogs. While the rescue group is small, the team hopes to help wherever they can, and they look forward to what’s to come. 

Our Story

In 2015 my wife and I rescued an 8-year-old golden retriever “Summer” from a puppy mill. After seeing Summer’s condition, what the dogs go through, and the impact she made on our lives, I realized I wanted to start a dog rescue foundation in her honor one day. Since that point, my wife and I have adopted three additional golden retriever rescues (two from the China Meat Market and one from another Ohio puppy mill). While our current home is maxed out on dogs (five at the moment), I knew we could do something to have an even more significant impact. 

After researching the number of dogs euthanized per year in the US (670,000), and the number of existing shelters and rescue groups, I realized just how large of a problem exists. Looking at the data, improving the operational efficiency of the existing shelter network by just 1% could result in saving the lives of nearly 7,000 dogs per year. 

Through researching more on the topic, it became apparent that shelters often advertised and secured volunteers for basic shelter operations but had limited support for core business and professional areas such as Finance, Technology, Marketing, and Procurement. The labor support research led to’s core service offerings.  

Our Mission

Make the largest positive impact possible by enabling and improving existing animal shelter and rescue group operations. Use top talent to solve the industry's toughest challenges.

Our Reach

Financials offers free support services to animal shelters and dog rescue groups nationally (United States). We are based in Virginia but can offer support nationally using a network of consulting professionals and remote technology. was launched in January 2022. The 2022 Annual Report and IRS 990 Public Disclosure will be made available in 2023.


Our Commitment to Donors and Corporate Sponsors:

  • No Labor Overhead: is 100% volunteer based with $0 overhead in payroll. The founder, board of directors, and support team volunteer their time in supporting the organization’s mission with no financial incentives.

  • Financial Transparency: Our goal is to be a leader in financial transparency specifically listing how your donations are spent. Our Annual Report will include revenue and expense details including project-based expenses.

  • <10% Administrative Overhead: We will strive to keep administrative overhead cost below 10% of the annual budget.

  • High Impact Projects: We plan to focus our time and available funds in completing high impact projects that have long-lasting positive results for saving animal lives. We understand that many shelters and rescue organizations may not have sufficient funds or access to talent which we hope to bridge.

bottom of page